The act of day trading is one of the most popular forms of stock market investment. It essentially entails purchasing and offloading stocks or similar financial instruments, usually within a single trading day duration.

Day trading requires in-depth knowledge about the stock market's unpredictability and also, the knack for taking swift decisions. Moreover, it's not for the faint of heart, since it can result in significant financial gain, but equally, severe losses.

Despite the fact that this form of trading might appear daunting initially, it could prove to be a lucrative venture for those willing to invest the necessary time and energy into learning the requisite techniques.

An important aspect of day trading is grasping the details of technical analysis. This involves studying previous price day trading patterns to forecast future market fluxes which can be a potent tool in the hand of a day trader.

Moreover, prosperous day trading relies upon discipline and a well-defined trading plan. Without these, you are merely gambling, not really trading and the potential for loss is significantly increased.

Furthermore, it's crucial to possess a comprehensive knowledge about money management techniques, that includes implementing stop-loss orders to minimize potential losses.

In conclusion, day trading can be a lucrative venture, however many investors incur losses, primarily because of the absence of right preparation. Thus, it's important to spend time understanding about day trading before jumping in.